İnşaat ve Taahhüt Çözümleri

Avrasya İnşaat

Avrasya 1996 yılından beri, geleceği şekillendiren sağlıklı yapılar inşa ederek, çağın ötesinde çözümler üretir.
Client
Kuruluş 1996
Released
14 Ekim 2024
Timeframe
8 months
Project Type
İnşaat ve Taahhüt Çözümleri
Technology
Next.js
Three.js
WebGL
Prismic CMS
Framer Motion
Avrasya İnşaat

Overview

We envisioned a platform that would do more than showcase vehicles – it would create an immersive digital environment where customers could experience the emotional appeal of luxury cars through their screens. The solution needed to blend sophisticated design with practical functionality, making the path from inspiration to test drive booking seamless.
Velocity Motors, representing 12 luxury car brands across Northern Italy, needed a digital presence that matched their exceptional showroom experience. Their existing platform was creating friction in the customer journey, failing to capture the essence of luxury automotive retail in the digital space.
Man wearing VR glasses
Avrasya İnşaat

The Challenge

Traditional VR headsets presented significant barriers to extended use, with most users experiencing fatigue after just 30 minutes. Heat management issues not only caused discomfort but also affected device performance. The complex setup procedures and adjustments required technical knowledge that alienated casual users.
Mockup
Mockup
Mockup
Mockup
Mockup
Mockup
VR Glasses
VR Glasses
VR Glasses
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Avrasya İnşaat

The Solution

We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.

Industrial Design
3D Printing
Electronics Integration
Optical Engineering

The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.

Avrasya İnşaat

Avrasya İnşaat

Performance Results

Boreal Vision has transformed the VR landscape by proving that comfort and performance can coexist. The headset's launch exceeded market expectations, with users particularly praising the extended comfort during long sessions and the intuitive setup process.
Man wearing VR glasses
Man wearing VR glasses
Man wearing VR glasses
Weight Reduction
Weight Reduction

Lighter than leading competitors

10%
10%
10%
User Comfort
User Comfort

Positive comfort ratings in extended sessions

20%
20%
20%
Market Impact
Market Impact

Market share captured in first quarter

10%
10%
10%

The device's success has established new benchmarks for VR hardware design, influencing industry standards for user comfort and accessibility. Professional users have adopted Boreal for training and simulation, while casual users appreciate its ease of use and comfort.

Avrasya İnşaat

Final thoughts

Boreal Vision has successfully bridged the gap between professional-grade VR performance and consumer-friendly design. Its success demonstrates that thoughtful design and user-centric engineering can solve long-standing challenges in VR technology, setting new standards for the industry.

Boreal VR Headset

Credits

Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead

Boreal VR Headset

Credits

Erik Nielsen
Astrid Bergman
Lars Svensson
Maya Patel
Project Lead
Product Director
Industrial Designer
Technical Lead
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Birlikte daha iyi bir gelecek.

Proje direktörümüzle online görüntülü görüşme sağlayabilrisiniz.

İş Ortaklarımız
Team working in an office watching at a presentation